In order to help BRD’s marketing professionals to design, execute, coordinate, and monitor marketing initiatives we developed a system for managing campaigns and an interaction center.
The platform helps the company to create targeted and personalized campaigns across all communication channels, including direct sales, call centers, mail and email. It also monitors enterprise-wide results at the program, product and customer levels.
- Campaign Planning - coordinates and monitor activities in order to ensure easy planning and development cycles, and streamlined process.
- Graphical Campaign Modeling – Creates marketing campaigns using a visual tool for easier design of complex campaigns.
- Marketing Calendar – Provides an interactive calendar framework for centrally coordinating and controlling all marketing plans, campaigns and promotions across the organization.
- Campaign Execution:
- Plans, designs and executes coordinated, multi-channel (e-mail, call center, letters, face-to-face, etc.) campaigns.
- Plans, designs, and executes multi-step campaigns to include follow-up steps based on campaign design.
- Utilizes changes in behavior or information to 'trigger' campaign execution.
- Real-Time Response Tracking – Allow users to understand campaign effectiveness in real-time, based on real-time response tracking capabilities.
- Personalized (E) Mails – Creates personalized communication pieces, like regular mail and email templates and call scripts, based on customer profiles.
- Campaign Analysis - Monitors and evaluates the activities of the marketing campaigns in order to adjust them in the future.
What we did
- Consulting Services
- Analysis & Design
- Software Development & Deployment
- Project Management
Do you want to know more?
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